Millions of Americans wake up the day after Thanksgiving with full bellies and one thing on their mind, SHOPPING. They get up early (sometimes before dawn) to go and scavenge for deals all over their area to stock up on gifts. However while everyone has heard of Black Friday, have you heard of Small Business Saturday? Let’s take a look at the history of this yearly event and its positive impact.
Beginning in 2010, Small Business Saturday was an event created by American Express during the time of the Great Recession in the United States. Hundreds of thousands of small businesses closed during this time and many spending habits by consumers had curved. Launching on the Saturday after Thanksgiving, its purpose was to bring more traffic to smaller, independently-owned businesses. The #shopsmall movement was a great success so much that in 2011 the U.S. Senate passed a resolution to make it an official day. Dubbed a “social phenomenon” the event quickly gained millions of likes and trending status on social media. By the following year all 50 states had public officials who supported it.
The effects of Small Business Saturday have been overwhelmingly positive. It was reported that in 2012 $5.5 billion were spent at small business by consumers and reached about $12 billion in 2017. With each year more and more small businesses get involved in the event as well as other corporations and nonprofit groups. The effects of Small Business Saturday have trickled down to have positive effects on local communities too. Research shows that over 95% of registered businesses in the U.S. are classified as small businesses. According to bigcommerce.com, “Local money stays local. Spending $100 at a local business reportedly results in $68 that stays in the community, compared to $43 for national and franchise businesses.”
So take some time this year to support YOUR local businesses. Who knows what unique finds you will find in your community and you can even build long standing relationships and networks! Many of the businesses and organizations who take part in Small Business Saturday offer deals and discounts that are unique to this special day. In addition, take some time to see if your community has a local “Neighborhood Champions” chapter and see how you can help. It can be as easy as using these special hashtags to support: #SmallBizSat, #ShopSmall, or #SmallBusinessSaturday. The best part of Small Business Saturday is that it’s not limited to gift shopping. It can be as simple as going to your local restaurant (#DineSmall), bakery, or going to a local independent-owned movie theater.
While these larger corporations may sometimes be more convenient, they can also lose the personal touch that is found when you shop local. One will always remember when they receive a unique gift that took time to find and you also will be helping your local economy. Don’t let the fun stop on Black Friday or just jump to Cyber Monday. Make it a fun day with you family by supporting other entrepreneurs and your local community. You can also visit this link and discover how you can support small business and even find some ideas for your own small business!
Like many of our carries, Financial Carrier Services is a small business. We know the struggle it can take to get your business off the ground and start making that profit. That’s why we want to help! We don’t want you to spend time waiting to get your money on your loads, waiting to pay bills, your employees, or other benefits. We can help you get your money fast, even the same day! Check out our factoring service and learn how we can help get your small business off the ground and head towards a successful future!